Steven Lee Olsen: Tour Design
Lead designer for the 'Country Night Across Canada Tour' (Jan-Mar 2025), responsible for tour branding, merchandise design, social media campaigns, and documenting the tour.
Overview
Spearheaded the creative direction and execution for Steven Lee Olsen's nationwide 'Country Night Across Canada Tour' (Jan-Mar 2025). Responsibilities spanned comprehensive tour branding, merchandise design, social media strategy, and on-the-road tour documentation.
Scope
- Tour Branding (Banners, Booths, etc.)
- Apparel & Merch Design
- VIP/Guest Pass Design
- Social Media Content Campaign
- Tour Videography & Photography
- Documentary Production (In Progress)
Role
Lead Designer & Documentarian
Tour Branding & Environment
Designing the visual atmosphere for the tour, including large-format banners, merch booth displays, and VIP assets.
Tour Display Assets
Easy Up Banner Design
Merch Tablecloth Design
Merch Booth Top Banner
Merch Booth Mockup
Tour Merch Booth Mockup
Media & Guest Passes
Custom designed passes for All Access personnel, VIPs, and Guests during the tour.
All Access Pass Design
VIP Pass Design
Guest Pass Design
Merchandise Design
Creating exclusive apparel and accessories for the tour, including longsleeves, hoodies, tees, beanies, and cozies.
Longsleeve Design - Front
Longsleeve Design - Back
Hoodie Design - Front
Hoodie Design - Alt
Beanie Design
Cozy Design
Tools & Software Used
Adobe Suite
(Photoshop, Illustrator)Video Editing
(Premiere Pro / Resolve)Photography
(Various DSLRs/Mirrorless)Social Platforms
(Content Management)