STASH: Inclusive Fragrance Branding & Visuals
Crafting the complete brand identity, product packaging, website and campaign photography for STASH, an all-inclusive perfume line.
Overview
A comprehensive project focused on establishing the STASH brand from the ground up, including identity, packaging for HIS, HERS, & THEIRS lines, and creating captivating photo visuals for launch campaigns.
Scope
- Brand Identity & Strategy
- Product Packaging Design (HIS, HERS, THEIRS)
- Campaign Photography & Visual Direction
Role
Lead Brand Designer, Packaging Designer & Photographer
Core Brand Identity
Crafted a sophisticated and inclusive visual identity for STASH, encompassing logo design, typography, and color palettes to represent the brand's modern values.
Color Palette
Defined primary and secondary colors reflecting modern inclusivity.
Logo & Typography
Designed the core STASH logo and selected typefaces for brand communication.
Packaging Design & Visuals
Developed distinct packaging directions and visuals for the STASH fragrance lines (HIS, HERS, THEIRS), ensuring each concept felt unique yet cohesive within the overall brand identity. The results showcase a modern, minimal aesthetic.
Website Design Showcase
Designed a clean, user-friendly website interface for STASH, translating the brand's inclusive and modern aesthetic into the digital space. The design focuses on clear navigation and showcasing the product lines effectively.
Campaign Visuals & Photography
Produced a series of high-quality photographs and visual assets for STASH's launch campaigns, highlighting the unique appeal of the HIS, HERS, and THEIRS fragrances through compelling imagery.
Technologies Used
Figma
Adobe Suite
Photography
WordPress