Wooden Hearts: Brand & Website Overhaul
Complete rebranding and custom WordPress website development, coupled with targeted digital advertising campaigns.
Overview
A ground-up project involving a full rebrand and the creation of a new digital presence on WordPress, supported by strategic online advertising.
Scope
- Brand Strategy & Visual Identity Design
- Custom WordPress Theme Development
- Google & Facebook Ad Campaign Management
Role
Lead Designer, Developer & Ad Strategist
Brand Identity Reimagined
Developed a fresh visual identity, including a new color palette, and typography system, to align with the client's evolved market position and target audience.
Color Palette
Logo & Typography
Custom WordPress Site
Built a responsive, user-friendly website on WordPress, featuring custom post types and tailored functionality to meet client requirements for showcasing products and information.
Digital Advertising Campaigns
Created and managed targeted Google Ads and Facebook Ad campaigns to drive qualified traffic and leads, optimizing for conversions and ROI within the client's budget.
Technologies Used
WordPress
Figma
Adobe Suite
Google Ads
Facebook Ads